Circulation
Circulation is one of those big pieces of the puzzle that deserves our attention. So much time is spent selling ads, writing the articles and getting it to the printer that we tend to take a break when it comes to circulation. But it is that last and final stretch of the process that makes the phone ring for more sales and without it, Sales would have a tough time.
Built-in to Max are several tools for creating requests for delivery, managing the contacts at the locations and tracking deliveries. With these numbers, you can watch for trends at specific locations and find those hot spots out there for delivering your paper.
Some of the key features include:
• Manage rack locations
• Track delivery amounts
• Add notes about each location
• Print route lists
• Prepare data for circulation audits
