The short response:

MaxPro Publishing™ is a complete solution for managing a publishing company’s daily operations. MaxPro, or “Max” as he is commonly referred, was developed to bring the entire staff together and allow them to communicate quickly and effortlessly. By doing so, you are also streamlining your operation and eliminating double-entry. Max encompasses every department from Administration to Sales, from Editorial to Circulation.

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MaxPro Publishing™ software was built from the ground up specifically for the industry and encompasses all aspects of a publisher’s day-to-day operation. With the program comes revolutionary methods for monitoring sales, marketing, circulation and editorial.  This allows management to oversee operations without interrupting workflow.

By being in the center of your business, MaxPro, or “Max” as he is commonly referred, takes over tedious tasks for each department.  Decisions are now based on management preferences using customizable settings. Repetition and errors become a thing of the past as Max centralizes data and becomes a personal assistant for every sales, editorial, production and management staff member.

One of the many high points of the system is it’s progressive sales management.  Based on advanced calculations for “rightful” salesperson, Max eliminates territories and allows each salesperson to pursue any prospect which is available.  Prospects no longer get lost if the salesperson assigned to them isn’t able to close the deal. Results have shown higher closing ratios and improved advertiser retention.

Some of the other key features in Max are issue overviews, sales contests, easy billing, automated production lists, delivery management and advertiser credit scoring.

Whether you are on a PC or a Mac, in the office or at a remote location, Max was designed to be used every day by your entire staff. Max provides real-time communication back-and-forth so that everyone can be more efficient.

Max scales easily to suit any small- to medium-sized company that is looking to expand into new markets or streamline it’s operation.